Why Shaq Turned Down Wheaties


NBA Super Star and Former Laker Shaquille O'Neal explains why he turned down Wheaties twice! 

After winning his first Championship Wheaties wanted Shaq on the cover of their box. Since O'Neal never ate Wheaties he turned them down. After winning his second Championship O'Neal was approached again but turned them down. 

"People look at them as endorsements. I look at them as partnerships." Shaquille stated. "I’m very picky. If I’m not in tuned to the product, if I don’t like the product, I won’t do it."

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