This is the episode for everyone out there who doesn’t want to work a soul crushing 9-5 job, specifically the kind of job where you’re being told what you can and can’t do, by someone else. This is an episode about entrepreneurship and starting your own business! Which even that phrase is potentially problematic, because what do some folks think of when they hear “launching a business”? Maybe they’re thinking of shows like Shark Tank, or of different rounds of funding, or proposing a business plan – and while that is how some businesses begin, the vast majority of small business owners won’t be running Fortune 500 companies nor will they be featured on the next episode of How I Built This. But those endeavoring individuals do have a great idea for a new product, or a way they can serve people who are willing to pay. And our guest today, Ciera Rogers, is here to share how she started her business: Babes, which is a women’s wear line that has been worn by the likes of Kim Kardashian and praised by Beyonce. Ciera recounts her journey in her new book “The Outsider Advantage” which comes out June 18th, how at the end of the day it’s all about solving problems, how she still is frugal at heart, and plenty more during today’s episode.
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