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Calls for boycotting companies like Starbucks, McDonald's, and UFC are becoming more common. However, some consumers are experiencing "boycott fatigue," meaning they are tired of constantly boycotting companies and compromising their shopping habits.
Anheuser-Busch, the international beverage giant, reported a sharp decline in U.S. sales and profits after a conservative-led rejection of Bud Light after the company partnered with transgender activist Dylan Mulvaney.
UFC faced criticism and backlash from fans after announcing a new "multiyear marketing partnership" with Bud Light's parent company. This is one of many examples of the current wave of consumer backlash targeting well-known companies.
Starbucks also faced boycott calls after releasing a pro-Palestine statement by worker-led labor union Starbucks Workers United. Although Starbucks does not endorse the union, some consumers stopped spending money on the brand due to the post.
McDonald's faced calls for a boycott after providing free meals to Israeli soldiers. Other brands like Listerine and Burger King have also faced boycott calls for various reasons.
Despite the intensity of these movements, some people are not willing to keep up with self-imposed bans. Boycott fatigue has started to become a topic of discussion on social media, with some disapproving of the concept.