Bill Handel

Bill Handel

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Coca-Cola Introduces Artificial Intelligence Beverage

Two liter bottle of Coca Cola

Photo: MediaProduction / iStock Unreleased / Getty Images

Coca-Cola is introducing a new beverage that was jointly developed by humans and machine learning.

The most recent limited-edition flavor to debut under the Coca-Cola Creations brand is Coca-Cola Y3000.

Coca-Cola Y3000 is intended to have a flavour that is primarily similar to Coke with a hint of something different. To create this additional flavour, the business used artificial intelligence (AI).

Through research into the flavors that people identify with the future, the company used human insights.

Then, it employed AI to determine flavor profiles and combinations.

Coca-Cola's packaging also featured AI-generated graphics.

In a few American markets, Y3000 Zero Sugar and a full-sugar variant are being introduced.

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