Mattel has announced a multiyear deal with Elon Musk's SpaceX to create a new line of toys.
Nick Karamanos, Mattel’s senior vice president of entertainment partnerships, said in a news release:
“As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in every kid."
Mattel says it expects to begin releasing the product line in 2023 and will include SpaceX-inspired toys under its Matchbox brand and special collectables.
This new partnership marks the second time the toy company has partnered with Musk.
In 2020, Mattel created two remote controlled cars based on Tesla's Cybertruck.