Oatly, an alternative milk brand, has launched a support hotline for the holidays.
The brand has launched the Oatly Emotional Support Hotline For Plant-Based Eaters in an effort to help its vegetarian, vegan and dairy-free fans get through the traditionally meat-heavy holiday season.
The company says:
“Every Thanksgiving, millions of plant-based eaters endure a heavily meat and dairy-based holiday meal with family and friends who don’t necessarily understand or accept their dietary choices. Oatly feels for our likeminded plant-based friends and wants to arm them with all the help they could need to not only get through these holiday meals but even positively influence dinner conversations.”
Through November 24th, those in need can call (866) OAT-LINE and receive an assortment of conversational tools for the big day; positive affirmations, a motivational locker room-style speech and my personal favorite: a blank audio void where you can just SCREAM.
On Thanksgiving Day, live plant-based experts will be operating the hotline in real time from 3-10 PM EST, ready to answer any questions or to be a safe place for people to vent.