The owners of Toys R' Us are trying something new to bolster the once troubled brand.
WHP Global announced a partnership with Macy's in 2021 to create Toys R' Us pop-up locations and plan to make them major features for the holiday shopping season.
The pop ups will take up anywhere from 1,000 to 10,000 square feet at select Macy's locations including some of the largest installations being in major cities like Los Angeles, San Francisco and Chicago.