Smucker's In Trademark Fight

A sandwich startup in the Midwest is involved in a legal battle with the J.M. Smucker company.

  • Prepackaged sandwich startup Gallant Tiger, whose products are currently sold in the Minneapolis area, was sent a cease-and-desist letter from J.M. Smucker Company last month.
  • Gallant Tiger, which sells round crustless sandwiches with flavors like “blueberry bourbon sage jam and peanut butter” and “apple chili jelly and almond butter,” are being accused by Smucker's of trademark infringement over the shape and packaging of its offerings.
  • J.M. Smucker is the maker of Uncrustables, sealed and crust-free sandwiches found in the freezer aisle of most grocery retailers.
  • Smucker's is arguing that both the shape and the packaging of Gallant Tiger's products look too much like that of Uncrustables.

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