The Dallas Cowboys are the very first NFL team to add a digital currency platform as a sponsor.
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The team has agreed to a long-term deal with Blockchain.com that includes club space inside AT&T Stadium, advertising opportunities, rights to social and digital integration, and an "educational summit" in which fans can learn about digital asset spaces.
Fans will not yet be allowed to use cryptocurrency at AT&T Stadium... but they will have the opportunity to earn exclusive fan experiences like trips to away games and events hosted by players!
"When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could," owner Jerry Jones said.