A Super Bowl ad for Uber Eats prompted the U.S. Consumer Product Safety Commission to tweet an important reminder: "Do not eat soap."
Because, yes...apparently that's something that needs to be said.
The tweet came after a celebrity-filled ad highlighted the fact that users can also use the app to order non-food items.
For example, in the commercial, actress Jennifer Coolidge stuffs her mouth with paper towels, actor Nicholas Braun drunks from a bottle of dish soap and Gwyneth Paltrow bites into a candle.
Trevor Noah also makes an appearance exclaiming: "Thanks to Uber Eats, we don't even know what food is anymore!"