This Saturday, February 12th from 4-6 PM The GBF is celebrating 25 years of philanthropic empowerment, including 11 years of hosting its exclusive Super Bowl event BIG GAME BIG GIVE, which raises millions of critical dollars for worthy charities worldwide!
But this year, they're teaming up with Facebook's Meta to launch GBF’s first ever philanthropic event in Horizon Worlds...
Photo: Cook, Morgan
The 2022 BIG GAME BIG GIVE in the Metaverse will include a red-carpet experience, avatar photo booth, and social impact theater. Following the VR experience there will also be a corresponding charity auction that lives on past the event.
“The Giving Back Fund has been a pioneer in the high-profile philanthropic space since its inception in 1997," Pollick says. "As a trailblazer in celebrity cause-related marketing beginning with Flutie Flakes, we are excited to now bring philanthropy to the virtual world. Although this isn't the Super Bowl event we originally imagined pre-COVID, it has the potential to be something MUCH BIGGER and I couldn’t be more thrilled about the opportunity to take philanthropic giving into Horizon Worlds with the help of Meta.”