Cinemark is hoping to give its business a boost by attracting a different type of theatergoer to its U.S. cinemas: college football fans!
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The movie theater chain has inked a deal with ESPN to show the College Football Playoff semifinals and the National Championship on the silver screen in Cinemark locations in 19 states, the company announced on Tuesday.
“We are thrilled to offer an incredible opportunity for college football fans to gather and cheer on their teams in our immersive auditoriums with larger-than-life screens and surround sound,” says Cinemark's senior VP of global content, Justin McDaniel. “This collaboration with ESPN brings together the best in college football and exhibition for a one-of-a-kind viewing experience that will make people feel like they are part of the on-field action."
Among the games that will be shown in theaters will be the Cotton Bowl and the Orange Bowl on New Year's Eve, as well as the National Championship in Indiana on January 10th, McDaniel says.
Check out all of the details on ESPN Press Room.