Chess Business is Booming

Businessman hand with businessman goal with chess

Remember Chess? Well the game has become more popular than ever! In fact, it’s such a hot item right now that retailers are struggling to keep it in stock! Experts believe the game’s popularity can be explained by the following:

People are spending more time at home during the pandemic, and the popularity of “The Queen’s Gambit,” a Netflix show that follows fictional chess prodigy Beth Harmon.

After the Netflix show premiered last month, sales of the game increased by 87% in the U.S.

“As Covid-19 hit, board games became more popular, and I’ve consistently commented in my reports that the basics will do well, chess being one of them,” said Gerrick Johnson, an analyst at BMO Capital Markets who covers the toy industry. “But again, no one knew chess would explode. Now it’s kind of too late. Retailers can increase orders and the makers can ship what they have from the warehouses, but they won’t be able to make more and satisfy demand until next year.”

Owner of The Chess Store, Jeff Myers, says he has never experienced demand like this ever before.

Read more at NBC NEWS

PHOTO CREDIT: Getty Images


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