Candy Makers to Extend Halloween Season to Cut Losses


With the coronavirus pandemic putting every holiday and event off, candy companies are trying to keep Halloween alive and recoup some of their expected losses.

According to the National Confectioners Association,in the eight weeks leading up to Halloween, Americans typically spend $4.6 billion on candy and for Hershey's the spooky season accounts for 10% of it's annual revenue.

To make sure they can make some kind of coin, and not just the chocolate filled kind, the candy giant has some ideas.

Hershey's global chief sales officer, Phil Stanley says most grocery stores usually start putting up Halloween candy displays in late August or early September, but now they'll put them on shelves earlier in the summer.

Stanley says besides extending the Halloween shopping season, Hershey is attempting to cut its losses by cutting down on seasonal packaging to give its products longer shelf lives.


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