Nike Releases "Don't Do It" Campaign after George Floyd's Death

Nike has released a twist on their famous "just do it" campaign as a PSA against racism in the United States.

The simple video begins:

“For Once, Don’t Do It... Don’t pretend there’s not a problem in America... Don’t turn your back on racism.”

The PSA ends with "Don't think you can't be part of the change. Let's all be apart of the change."

Nike has addressed racism in the past with their campaigns, one of which featured former NFL player Colin Kaepernick, who sparked controversy for kneeling during the national anthem as part of a peaceful protest.

Kaepernick's ad told fans "Believe in something. Even if it means sacrificing everything."

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