L.A. Rams Unveil New Uniforms for 2020

LOS ANGELES (CNS) - The Los Angeles Rams unveiled new uniforms today for the team's first season in its new SoFi Stadium home.

The new uniforms come in three color combinations that draw inspiration from the Rams' history and from Los Angeles, team officials said.

“SoFi Stadium is an iconic, transformative stadium that encouraged us to design uniforms as innovative as our new home,” Rams COO Kevin Demoff said. “Our new uniforms preserve the storied legacy of the Rams with the horns at the heart of the design, while introducing vibrant colors and groundbreaking materials. We are proud to unveil a modern look for our players to wear as we begin this exciting new era for the Los Angeles Rams.”

The team collaborated with Nike Global Identity Group and the National Football League. The color uniform includes a monochromatic look of a vibrant, royal blue, as well as a set featuring the royal jersey paired with a yellow pant. The lighter uniform introduces a first-of-its-kind color called Bone, which reflects the color of an actual Rams horn and the beaches of Los Angeles, the Rams said.

Design highlights include a gradient on the royal jersey's numbers and pant stripe to honor the horn's color evolution over time from white to yellow, as well as a unique reflective application on the numbers and pant stripes of both the royal and bone uniforms.

Team officials also said they would be gifting more than 5,000 members of the community with new Rams “LA Together” T-shirts, which feature elements of the new jerseys. Recipients include first responders and health care workers from Cedars-Sinai Medical Center, the Los Angeles Police Department, Los Angeles Fire Department and students from Los Angeles Unified School District.

Photo: Los Angeles Rams

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