A SoCal man has bought a billboard in West LA to help his friend find a kidney donor.
Purchased by Ilya Polyakov, the sign explains that the law is you cannot buy an organ, but:
"You can't (legally) buy a kidney. So we bought this billboard to save our friend's life."
Also on the board is Polyakov's sick friend, Antonio Calderon along with a contact email and phone number.
For more information on Calderon and how you can help, click HERE.