EL SEGUNDO (CNS) - Get ready for a Hot Wheels movie. Mattel Inc. and Warner Bros. Pictures Group today announced a partnership to bring the iconic toy racing car to theaters in a live-action feature film.
Its the second partnership for Mattel Films and Warner Bros., which recently announced a Barbie feature film starring and co-produced by actress Margot Robbie is in the works.
``We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures,'' said Mattel Chairman and CEO Ynon Kreiz. ``Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.''
Hot Wheels debuted in 1968, with more than six billion individual cars sold over a 50-year span, according to Mattel. The company says it sells more than 500 million Hot Wheels annually.