Success from the Economy of Sleep

posted by Alex Razo - 

We all sleep, and some love it more than others...but did you know that there's an entire business around sleep?

It's more than just mattresses and pillows and as Vox reports it's become a BILLION dollar industry:

This industry, which now includes high-end pajamas, moisture-wicking bed linens, and extravagant gadgets, makes anywhere between $30 billion and $40 billion annually, according to the consulting company McKinsey. BCC Research believes that sleep products will earn $76.7 billion globally by next year.

So how the hell did that happen? And more importantly, WHY DIDN'T WE THINK OF IT?

Listen to Bill explain the who's and the how's of the economy of sleep:

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