New John Lennon License Plate Imagines Feeding Hungry Californians

Hunger License plate now available for preorder

A new specialty license plate perfect for any California Beatles fan is now available for pre-orders through the California Department of Motor Vehicles. 

The new plate features John Lennon's iconic self-portrait doodle, with "Imagine no hunger" written across the bottom. Proceeds from sales of the plate will be donated to the California Association of Food Banks, an organization that represents more than 40 food banks across the state. 

Yoko Ono Lennon authorized the use of her late husband's doodle and phrase so that his humanitarian legend could aid the campaign. 

"Imagine is a great word to spread around and I was happy to do this because it is helping a very important charity."Yoko Ono Lennon said. 

The "Imagine no hunger" plates begin at $50, but cost $103 if you want customized plates. The DMV says they'll begin issuing the plates once 7,500 pre-paid applications have been received. 

“We are thrilled with this opportunity,” said Sue Sigler, Executive Director of California Association of Food Banks ( “The Imagine license plate offers an opportunity for Californians to say ‘hit the road’ to hunger in our state.”

The California Association of Food Banks says it currently provides than 140 million pounds of fresh produce to those in need, and has reached over 180,000 people through their nutrition assistance programs. 

“These Imagine license plates will bring vital awareness to a critical problem in our state and will raise funds to provide nutritious food for those in our community facing food insecurity,” says Michael Flood, President and CEO of the Los Angeles Regional Food Bank. ( “Everyone who purchases one of these plates will have committed to the fight against hunger in California.”

You can sign up to register for an "Imagine No Hunger" plate at

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