#TechTalk: Facebook Limits Data Sharing & Apple Spring Event


Facebook

Facebook says it is shutting down a type of advertising product that allowed marketers to use data from people’s lives outside of Facebook to target them on the platform.

The information includes categories like home ownership and purchase history and is collected by some of the world’s largest data brokers such as Acxiom, Epsilon and Experian.

Facebook’s product marketing director Graham Mudd said in a statement that shutting down the feature over the next six months “will help improve people’s privacy on Facebook.”

The full statement said, "We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook."

The program allowed specific targeting of audiences using offline data about them in the U.S., Brazil, France, Germany, the U.K., Australia and Japan.

Read the full story at Associated Press

Apple MacBook

Apple held their second educational event in Chicago yesterday, and they came out firing at Googling.

Over the past few years, Google has take control of the country's classrooms.  But, Apple has recovered from the hits and is returning fire on two different fronts.

First, they're running out a new iPad that interacts with the Apple Pencil.  This traditionally-sized iPad goes for $299 for students and comes with 200 GB of storage.

It also works with the Apple Pencil, which is essentially a beefed-up stylus.

Apple also went after teachers' hearts.

They announced new software that will "enable new ways to learn."

There's Classroom, which let's you monitor students work.

There's Everyone Can Create, which helps with creative projects.

There's ClassKit, which helps teachers with puzzles, tests, and lesson plans.

The new software even allows you to dissect a frog with having to actually dissect a frog.

Read the full story at CNN


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