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Cyber Monday is becoming an even bigger tradition for holiday shoppers than Black Friday.
According to Adobe Digital Insights, people are shopping online more than ever as they project as much as $6.6 billion in sales this year. That's a 16.5 percent increase over 2016.
Compare that figure to the $5 billion consumers spent on Black Friday. Cyber Monday has long been considered to be the last hurrah in the post-Thanksgiving holiday shopping marathon.
The group says it tracks about 80% of America's online spending at some of the nation's biggest retail websites like Amazon and eBay. They analyzed 1 trillion visits to over 4,500 retail websites, coupling that with survey research from 1,100 U.S. consumers.
“This is a huge opportunity for retailers, who need to make sure their online experience delights customers and is able to handle the expected uplift in traffic during the November through December holiday period,” said Taylor Schreiner, principal analyst at ADI. “Consumers expect fluid experiences, and even a small hiccup could mean a lost sale.”
Online orders tend to peak around 8 p.m. to 11 p.m. Monday night, as consumers know the deals will disappear Tuesday morning.
If Cyber Monday sets a new record for 2017, that'll be the sixth year in a row it's done so. ADI says the Thanksgiving weekend will likely see a total of $19.7 billion in online sales. That's an impressive $1 out of every $6 spent online for the entire holiday season.