Kid Rock (L) and Dominic Raiola, Detroit Lions assistant strength coach watch the play from the sidelines during the Inaugural NBA game between the Detroit Pistons and the Charlotte Hornets at the new Little Caesars Arena on October 18, 2017 in Detroit, Michigan. (Photo by Getty Images)
Kid Rock (Robert Ritchie) sat with Howard Stern Tuesday morning and finally admitted that he was not actually running for Senate in Michigan. Rock came clean, noting that it was all a publicity stunt to promote his upcoming album, Sweet Southern Sugar which is set to be released November 3rd.
"F*** no I'm not running for Senate. Are you f***ing kidding me? Who f***ing couldn't figure that out?" Rock told SiriusXM host Howard Stern.
Rock was in the spotlight over the summer for the announcement that was followed by new merchandise with a political on kidrockforsenate.com.
The rocker said that saying he was going to run was the worst advice he ever gave himself. “But it’s been the most creative thing I’ve ever done, and I gotten to see everyone’s true colors," he said.
Rock was pretty proud of his endorsements from the White House, Steve Bannon, former New York Governor George Pataki, and millions of fans from "all over the world" for his fake run. According to Billboard, the artist also got a laugh out of the fact that many people in his immediate life actually thought he was going to go for it.
He also told Stern in between laughs that the closest he ever got to a higher office was back in his high school days.
Billboard also reports that Rock had notes written out to read an official statement to Stern about not running on the air, but he had managed to lose them on the way to the studio and was forced to wing it.
Rock had talked to Eminem's manager, Paul Rosenberg, at last week's Detroit Pistons opener. "Let’s not let this divide us," Rock claims to have told Rosenberg.
“Right-leaning Rock and left-leaning Eminem have been become high-profile political lightning rods,” according to the Detroit Free Press.
Eminem was loudly cheered on at the start of the game. Rock, shown onscreen in the arena, drew boos from parts of the crowd.
Sweet Southern Sugar will be Kid Rock's first album since 2015's First Kiss. The record features several tracks released earlier this year, including "Tennessee Mountain Top," "Greatest Show on Earth" and "Po-Dunk."