Let the show begin!

So states the new tagline from the National Football League's new "entertainment-based" ad campaign.

Think Hollywood.  Think action and excitement.  

Oh the drama!  Oh, the humanity.

The NFL has released their first spot in an ad campaign being pushed to win back viewership following last year's dismal ratings, where the numbers dipped by over a million.  

Scandals both internal and external have also added to the pain.

Check out the first of four spots here:

Read more over at WSJ.com