Amazon has announced they will be lowering prices on popular Whole Foods grocery items and eventually introduce special deals and discounts to their prime members.
The e-commerce company says it will start placing Amazon Lockers in some Whole Foods locations so customers can pick up and return their online orders.
CEO of Amazon Worldwide Consumer Jeff Wilke released a statement with the announcement:
“To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning — we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”
Amazon also says it plans to sell Whole Food's private-label brands (365 Everyday Value and Whole Foods Market) on their site through the Prime Pantry, Prime Fresh and Prime Now delivery programs.
The price cuts roll out next week on August 28th.