How to Dominate Amazon's 30-Hour Prime Day


Will the third time be the charm for Amazon? Its now-slightly-misnomered Prime Day (it's actually 30 hours long, not 24, this year) kicks off at 9pm EDT Monday. 

Its inaugural sale in 2015 didn't blow consumers over; in 2016 there were early-morning website issues for some customers. 

This year, Amazon is ready, at least by USA Today's account, which notes that two floors of conference rooms at HQ have been "outfitted as war rooms" to support the onslaught of shoppers, all of whom must have a Prime membership to get the deals. More:

  • The figures: Prime Day 2016 saw an estimated $500 million to $600 million in sales (Amazon didn't release official numbers). That's a fraction of the $3.34 billion spent on the Black Friday that followed months later, but Amazon said the total was up 60% over 2015, with 2017's Prime Day expected to be even bigger.
  • What does bigger look like? Beating 2016 Prime Day records like this perhaps, per TechCrunch: More than 90,000 TVs, 1 million shoes, 23,000 iRobot vacuums, and 200,000 headphones were sold.

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