Amazon Prime has announced that they will give membership discounts to low income shoppers on government assistance in a way to compete with Walmart. People who get government help will only have to pay $5.99 a month compared to the normal price of $10.99 a month. People who have a valid electronic benefits transfer card will qualify for the reduced cost that is normally $99 a year.
The vice president of Amazon Prime, Greg Greely, said in a statement:
"We designed this membership option for customers receiving government assistance to make our everyday selection and savings more accessible, including the many conveniences and entertainment benefits of Prime."
The benefits of Amazon Prime include free shipping, a rotating selection of free e-books and magazines, and unlimited streaming of TV shows and movies.