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The Los Angeles Memorial Coliseum may be updating its name for the first time in 94 years. USC has reportedly inked a deal that would sell the stadium's naming rights to United Airlines for $70 million.
The new name has not been released, but officials close to the deal say the 'Memorial Coliseum' will remain.
If the deal is approved, it will be the most lucrative naming-rights deal in college football history - far more than the $41 million deal the University of Washington signed with Alaska Airlines.
USC won't get all that money at once. According to reports, the $70 million will be parsed out over the next 15 years at $4.7 million per year.
According to the news, first reported by Sports Business Daily, the money will go towards the stadium's $270 million renovation project. Fox Sports and USC struck a deal back in 2015 to sell the naming rights, with USC having a veto over any proposal.
The deal comes as United Airlines deals with a series of public-relation hits after a video of a passenger being dragged off one of their flights went viral last month. United settled the case and promised to make changes to its company policies regarding overbooked flights.