Detroit rocker Kid Rock has introduced a new line of BBQs aptly named the 'American Badass Grill,' that is made in the USA charcoal grill and is tough enough to survive any summer BBQ season.
Like any new businessman looking for a good way to promote his product, Kid Rock decided to (literally) take aim at 'lesser' quality grills that were made in China with various pieces of heavy weaponry. The potential Michigan Senate candidate showed off his shotgun skills by catapulting foreign-made BBQs into the air while he blasted away with his shotgun.
Rock wasn't just shooting skeet with his foreign competition, he also took aim at another China-made grill with a .50 caliber resulting in an impressive explosion.
The American Badass grill will be available in a charcoal version for $99, while a gas version will run you around $149.
This isn't the only product Kid Rock endorses. He's also put his name behind a line of 'Make America Badass Again' caps as well as a line of 'Guns, God & Trump' t-shirts.
Rock is excited about his new venture telling Fuse.tv that, "I'm not gonna lie. It is more expensive to make things in America. But it's important to me. I love America and I want to do all I can to create manufacturing jobs at home."