The NFL partnered up with an advertising agency to bring the world this gem.
Their goal was to show their appreciation for the players and coaches in the NFL and how they inspire people of all ages.
It could also be the NFL's response to overall low-ratings throughout the season. This seems like a love letter from an ex who knows they messed up but "here's a video with cute babies to make you come back and watch football."
But...it is a cute video.