Leading toilet paper producer Charmin has revealed a new design for its Ultra Soft rolls. Consumers will experience an easier, smoother rip thanks to the new design's scalloped edges for easy-tear paper.
The new "Smooth Tear" invention, which the business claims has been developing for more than five years, is intended to answer consumers' complaints about uneven paper tears. Customers who struggled to get a clean rip when using the product inspired the design.
Rob Reinerman, vice president of Procter & Gamble, said that the new version hopes to provide consumers of toilet paper a clean tear every time, which hasn't been seen previously in the toilet paper category.
This month, the new design will be available nationwide under the Ultra Soft paper category. Charmin is excited to be "re-inventing the square" and is eager for customers to use it.