The iconic toy retailer Toys R Us, which shut down all its US shops back in 2018, is returning. According to the retailer's announcement, by 2024, the company plans to open 24 physical storefronts in the US. This news comes as a surprise as most retailers have been shifting towards online sales in recent years.
The new Toys R Us stores will be anywhere from 10,000 to 15,000 square feet smaller than the ones they had previously. Additionally, interactive elements like play areas and in-store activities will be featured. The shops will sell an assortment of toys from well-known companies in locations with high traffic, like malls.
Many have expressed enthusiasm over the news of Toys R Us's return. The new interactive elements will make shopping for toys even more fun for those who have missed the joy of doing it in an actual store. To improve customer shopping experience, the company has also announced that it will be introducing new technologies in its stores.
The return of Toys R Us is a promising development for both the toy industry and retail. The company's commitment to offering a unique and interactive shopping experience will surely attract customers to their new stores. It will be interesting to see how the new Toys R Us locations fare in a retail landscape that has significantly changed since the company's closure in 2018.