We hear them everywhere, and they have the tendency to get stuck in our heads from time to time. Catchy jingles have long been a tried-and-true tactic in the world of advertising and marketing to draw in potential customers and provide consumers with a memorable experience.
Many companies like Netflix and Hulu have tried a variety of techniques to leave a lasting impression on their customers, from memorable jingles to creative taglines. But in recent years, a brand-new trend in marketing has emerged: the appearance of "sonic identities."
For example, what do you hear when you think of McDonalds?
Ba da ba ba ba, I'm loving it!
According to an article by the Washington Post, this trend uses unique audio branding that helps aid businesses to stand out in the crowded marketplace. These sonic identities can be used as a certain sound or tune that is used in a range of settings, such as mobile apps and ads.
Listen to these examples of “sonic identities”: