On Friday, the Ford Motor Company announced that it has backpedaled on its plan to unveil the new Bronco on O.J. Simpson's birthday... Originally set for July 9th, the highly-anticipated SUV's debut has now been scrapped and rescheduled for July 13th.
The change comes after the original date -- July 9th, Simpson's 73rd birthday -- sparked controversy online as people accused the company of using the 1994 murders of Nicole Brown Simpson and Ron Goldman to generate publicity.
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In a statement released on Friday, the Vice President of Communications for the Ford Motor Company company tweeted, "The previous targeted date of July 9 unintentionally coincided with O.J. Simpson’s birthday. We wanted to be sensitive and respectful of this concern."
Nicole Brown Simpson's youngest sister, Tanya Brown, told the Free Press that she appreciates Ford's decision to change the release date.
"I think that's a good move," she said. "I think that was a smart move on their part, a respectful move. This was a horrible crime, a horrible murder. Why give somebody that attention, once again?"
Ford's 2021 Bronco release is also expected to be joined by a "Bronco family" of vehicles, including a smaller SUV version.
Find out more details on CNBC News.