Sports fans are a superstitious bunch.
How often do we hear about people wearing the same item of clothing, hopping up and down or eating certain foods all in the name of their favorite team's victory?
Well that superstition has reached a new level and I don't think anyone will shake it off anytime soon.
The LA Kings have covered up Taylor Swift's “most sold out performances” banner and will continue to do so because apparently it is cursed.
Staples Center president Lee Zeidman said the decision to cover the banner during Kings games was made solely by the team.
Having been up since late 2015, many Kings fans think it has cursed the team since they have yet to win a playoff series since 2014.
Senior vice president of marketing, communications and content for the Kings and AEG Sports, Michael Altieri, says this move is a way to show Kings fans that their concerns are being heard.
“The connection to our fans is our highest priority and through our engagement they have made it clear that the banner shouldn’t be part of their Kings game experience. We didn’t see an issue in covering it for our games and in fact see it as an opportunity to show our fans that we hear them.”