Threads, the new Twitter rival launched by Meta, is off to a strong start.
- The platform already boasts 100 million users in its first week - making one of the fastest-growing online apps ever.
- There's still plenty of room for growth, as Threads has not yet launched in some parts of the world such as the EU.
- But it remains to be seen how many of those 100 million users will stick around for the long haul.