Monster Energy Drinks, apparently the company believes they’ve claimed ownership of it. They’re suing the developer behind Dark Deception: Monsters & Mortals, claiming a trademark infringement.
- That’s not to say the energy drink company is trying to shut down developer. According to the lawsuit, Monster Energy won’t object to Glowstick’s trademark if the company agrees to stop using titles that use the following forms of the word: monster, monsta, monstrous or monstrosity. Even words that suggest a monster – like beast – are taboo, per the lawsuit.
- Responding to the legal action, Glowstick CEO Vincent Livings says he’s not surprised because Monster Energy is a “bully” in the business world. “It’s well known that Monster Energy is a notorious trademark troll,” Livings says. “For a company that likes to target drinks at gamers, they also like to try to bully and bankrupt game studios with lengthy high dollar litigation.” He’s vowed to fight the lawsuit in court.