Success from Names...The Man Behind Product Names: David Placek

What's in a name?

Apparently quite a bit!

You may not think about it when you look at the things around your home or pantry, but there's a story behind a lot of the names of those products.

And in the case of products like Swiffer, BlackBerry and Dasani their names came from one man...David Placek.

Learn more about him during today's Success from Scratch and check out his company, Lexicon Branding, HERE.

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