People will have to stop their scrolling and click yes or no for one of this year's propositions. Prop 24 gives voters the chance to decide just how much of their digital fingerprint will be available online.
Here's what your vote would mean according to Ballotpedia:
- A "yes" vote supports this ballot initiative to expand the state’s consumer data privacy laws, including provisions to allow consumers to direct businesses to not share their personal information; remove the time period in which businesses can fix violations before being penalized; and create the Privacy Protection Agency to enforce the state’s consumer data privacy laws.
- A "no" vote opposes this ballot initiative to expand the state’s consumer data privacy laws or create the Privacy Protection Agency to enforce the state’s consumer data privacy laws.
That means if passed, Prop. 24 would allow people to:
- Prevent businesses from sharing personal information;
- Correct inaccurate personal information; and
- Limit businesses’ use of “sensitive personal information”—including precise geolocation; race; ethnicity; religion; genetic data; private communications; sexual orientation; and specified health information.
Prop. 24 also establishes the California Privacy Protection Agency to additionally enforce and implement consumer privacy laws and impose fines. Some of the chances businesses would have to comply with include:
- Prohibits businesses’ retention of personal information for longer than reasonably necessary.
- Triples maximum penalties for violations concerning consumers under age 16.
- Authorizes civil penalties for theft of consumer login information, as specified.
Prop. 24 came about after the California Consumer Privacy Act was approved in 2018 as part of a rising concern on voters' part to the increased invasion of people's personal lives online. Proposition 24 continues that and would further require businesses to:
- Not share a consumer's personal information upon their request
- Provide people with an 'opt-out' option that would allow their private information used or disclosed for advertising or marketing purposes
- Obtain permission before collecting data from anyone under the age of 16
- Obtain permission from a parent or guardian before collecting data from anyone younger than 13
- Correct any inaccuracies in a person's personal information upon their request.
KFI's Kris Ankarlo spoke with both sides of Prop 24 to help us get a better understanding of the issue in this episode of Propositioned.
Mary Stone Ross, NO on 24
Rick Arney, co-Author Prop 24
Democratic State Senator Bob Hertzberg, Van Nuys
Photo: Getty Images