Mating Matters

Dr. Wendy Walsh uses science, personal interviews and pop culture to reveal that mating strategy is the secret evolutionary motivation for most every human behavior. It’ll help you understand yourself better!

Let’s face it, we are wired to reproduce. So powerful is this instinct that it has secretly embedded itself in almost every human behavior. But we are so used to being human and hanging out with humans that most people can’t see it. I’m going to help you understand yourself a little better. Human mating strategy plays out in the suburbs, in high- stakes boardrooms, stately capitals, on Wall Street and even on war fields. Sex is a motivator, a weapon, and a salve. It’s the oldest profession, the best marketing tool, and

the preferred extractor of international secrets. But get this. Even when we are not thinking about sex, our ancient programming makes us respond to reproductive cues that impact just about every decision we make.