In an effort to showcase more of their art SFMOMA launched a text service where you say something you want to see and they send you a corresponding art piece.
The SFMOMA has a collection of 34,678 pieces of artwork but only about 5% are on view at any given time. This service was a way to engage our cell-phone obsessed culture and interject some art and culture into our everyday routine.
In their announcement of the text service they stated: "studies have shown that the average museum visitor spends approximately seven seconds in front of any artwork," asking, "In a world over-saturated with information... how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection?"
In the first four days of the project, they received over 12,000 texts.