Hostess just blessed us all with a new Twinkie Flavor, because who needs a beach body anyway? (Answer: any body is a “beach body” if you take it to the beach).
Gone are the desperate days when Twinkie lovers and Hostess fans had to comb through the depths of eBay to find any Twinkies that survived the 2012 hiatus of Hostess products (Those were dark times for us all). Now you can find the diabetes-inducing snacks almost anywhere, anytime (including eBay).
This current era of Twinkie abundance is graced by a new flavor, which joins the likes of red velvet and banana variations. The new Chocolate Peanut Butter flavor features a chocolate cake Twinkie with peanut butter cream filling, and is already available in supermarkets and convenience stores. The new flavor is part of the brand’s “ongoing innovation efforts and in recognition of consumer demand for a timeless flavor pairing.”
Burke Raine, Hostess Brands Senior Vice President and Chief Marketing Officer, claims “…with Chocolate Peanut Butter Twinkies, we have paired America’s favorite flavor combination with America’s most beloved snack cake.”
With a bold statement like “America’s most beloved snack cake,” out there, Hostess should be ready to back that up. The new flavor “comes on the heels of our recent introduction of Hostess Chocolate Cake Twinkies and is another a prime example of our efforts to embrace consumer flavor trends.”
Rejoice, for the Twinkie Gods have heard our prayers.