Kathy Higgins, chief executive officer (CEO) of the Alliance for a Healthier Generation, is a national expert on health care and philanthropy, having previously served as the president and CEO of the Blue Cross and Blue Shield of North Carolina Foundation.
Since taking on the role of Healthier Generation's CEO in January 2019, Higgins has led Generation’s team of nearly 100 professional staff across the nation working to make the healthy choice the easy choice for all children in order to help young people achieve lifelong good health.
Before taking the role of CEO at Healthier Generation, Higgins spent more than 30 years at Blue Cross Blue Shield of North Carolina.
In addition to her extensive business background, Higgins has engaged in significant community leadership throughout her career and has served on numerous state and national boards, including co-leading the NC Institute of Medicine Taskforce on Childhood Obesity Prevention; being appointed by North Carolina Governor Roy Cooper to serve on the Governor’s Council for Early Childhood Development; and earning recognition from Diversity Journal as a “Women Worth Watching” award winner. She also serves on the boards of the Carolina Hurricanes Foundation (chair), the Triangle Area YMCA and the Underwood Foundation.
Among her many honors and distinctions, she has been named both an Eisenhower Fellow and Fulbright Senior Scholar, for which she was selected to study health care and philanthropy in New Zealand and Australia.