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An unexpected drop of almost 200,000 subscribers is sending Netflix into a tailspin and now the streaming service says it's going to go after millions of users who share passwords with friends or family.
Netflix says that almost 100 million households worldwide are using the service for free.
CEO Reed Hastings told shareholders this week, "We've just got to get paid at some degree for them."
In a test program last year, Netflix prompted viewers to verify their accounts via email or text, however it's not clear yet how Netflix will set up barriers for password sharing moving forward.