Forum in Inglewood Now the `Kia Forum'

The Forum in Inglewood California during an event

Photo: Getty Images

INGLEWOOD (CNS) - The ``Fabulous Forum'' will officially get a new name today as officials announce details of a naming-rights agreement between automaker Kia and venue owner Steve Ballmer.

Passersby in Inglewood on Thursday saw a new sign being raised outside the venue, proclaiming it the ``Kia Forum.''

No details of the deal -- first reported by the digital news site Sportico -- were released in advance of Monday's scheduled late-morning news conference at the arena.

Ballmer purchased the Forum two years ago, primarily to resolve a legal battle launched by previous owner Madison Square Garden Co. over Ballmer's plans to build a new arena for the Los Angeles Clippers just blocks away. MSG officials claimed the project violated its agreements with the city of Inglewood by placing a competing venue in the area.

The Forum, once home to the Lakers and Kings, is now primarily a music venue.

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