The World's Largest Jewelry Brand is Ditching Mined Diamonds

Pandora is the world's biggest jewelry brand, but it will be making some changes soon.

  • Pandora announced on Tuesday that they will no longer use diamonds that have been mined.
  • The company will now be using lab-created diamonds in their jewelry products.
  • In a statement, Pandora CEO Alexander Lacik said, "They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone."
  • Do you think this change in diamonds will be good for Pandora's business? Have you gotten any jewelry from Pandora?

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