Sweden Burger Kings Debut a McDonald's-Bloody Mary Themed Campaign

Burger King restaurants in Europe have upped the petty game in an incredibly creepy way.

The burger chain has installed voice-recognition software in the restrooms of select restaurants in Sweden and Denmark.

Why you may ask?

Well in a play on the Bloody Mary urban legend, if you say "canceled clown" three times, the lights dim and a vision of McDonald's mascot Ronald McDonald to appears in the mirror.

This isn't the first time the two burger joints have had their spats...a few years ago Burger King offered its customers a Whopper for a $0.01 if they went within 600 feet of a McDonald's.

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