Facebook is actually encouraging some users to log OFF, for once!
The social media giant announced they will be paying some users to log off the app for a bit, so they can better determine social media's impact on political attitudes and behaviors, especially during this year's election.
Instagram, which is owned by Facebook, has already been sending the survey to some of its users, telling them if they opt in, they'll be required to deactivate their Facebook or Instagram accounts -- for up to six weeks. Some will even be required to take a survey before their accounts can be reactivated.
“Representative, scientific samples of people in the US will be selected and invited to participate in the study. Some potential participants will see a notice in Facebook or Instagram inviting them to take part in the study,” Facebook said. “Study samples will be designed to ensure that participants mirror the diversity of the US adult population, as well as users of Facebook and Instagram.”
Facebook said they are hoping to have around 400,000 users opt into the survey, which will be overseen by independent researchers who are not paid by the company...
“Anyone who chooses to opt-in – whether it’s completing surveys or deactivating FB or IG for a period of time – will be compensated,” Facebook spokesperson Liz Bourgeois tweeted last week after the company announcement. “This is fairly standard for this type of academic research.”
The Washington Post reported that some users could be paid up to $120 for their social media sacrifice!