After Social Media Backlash, AMC Will Now Require Masks In All Theaters

When you head out to see a movie at an AMC theater next month, don't forget to bring your face mask... No matter where you are!

Because just less than 24 hours after announcing that the face coverings wouldn't be required for moviegoers (in states where they're not already mandatory), the movie chain decided to reverse its course.

Following social media backlash, Chief Executive Adam Aron admitted on Friday, "It is clear from this response that we did not go far enough on the usage of masks."

AMC owns and operates more than 600 theaters across the country. And according to the largest theater operator in the United States, "As we reopen theaters, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theaters."

"At AMC Theatres, we think it is absolutely crucial that we listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy," the company said in a statement. "The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests."

The company added that it hopes to reopen 450 of its theaters by July 15, with a full reopening expected by July 24. Just make sure to pack your face mask in your secret bag of outside-bought candy, just in case...

Check out all of AMC's back-and-forth mask details on The Wrap.

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