A new mid-December tradition, Rolling Loud Los Angeles never fails to bring a dose of spiced sauce to the holiday season. Providing a suitable finale for the decade when hip-hop became the most popular genre in the world, the sold-out festival brought 60,000 fans to Banc of California Stadium for an unforgettable day of music this past weekend December 14-15.
Photo Credit: Armen Keleshian/@armenkeleshian
The 2010s was a decade for rapid change, as the rap industry struggled to keep up with the voracious appetites of fans, who constantly scoured SoundCloud in search of the next star. As traditional gatekeepers fell by the wayside, Rolling Loud became a major rite of passage, giving these internet-born stars an IRL crowd to match their impressive streaming numbers.
Rolling Loud hosted the first major festival performances from the likes of Lil Uzi Vert, Lil Baby, PlayboiCarti, TrippieRedd, Lil Peep, and more, and became a comfortable home for relative veteranslikeTravisScott, Migos and Young Thug, and influential forefathers like Lil Wayne and Gucci Mane.
Chance the Rapper took the stage 12 minutes before 11pm as he delighted fans with an energetic set. The Chicago rapper also surprised the audience at the High Hemp Stage when he brought out YBN Cordae.
The first day (December 14) of RL LA had an energetic, but bittersweet vibe, as the Hip-Hop world mourned the loss of Juice WRLD and hometown hero Nipsey Hussle. Still, all the performers and fans did their best to carry the torch for hip-hop, and it was hard not to feel the vibe while checking out sets from the likes of Chance the Rapper and Young Thug, or when trying to do the Futsal Shuffle with Lil Uzi Vert. Lil Uzi Vert had a delayed flight but the festival was nice enough to let him close out the High Hemp Stage.
The festival also brought a heavy dose of local stardom to the scene, hosting a parade of Cali heavy-hitters like Blueface, Dom Kennedy, and Cassie Veggies.
The final Rolling Loud festival of the decade was a bittersweet one, as Rolling Loud and the hip-hop community at large came together to celebrate the life of Juice WRLD, who passed away earlier in the week. Before he turned 21, Juice World changed the face and sound of hip-hop, spinning bleakly witty tales of romance and inner turmoil and crafting emo-influenced melodies into unforgettable hooks.
On Sunday night (December 15), Juice WRLD's touring band held down the stage for an unmissable hour, as luminaries like GHerbo, YBN Cordae, Benny Blanco, Cole Bennett, and others came through to pay their respects. The Juice WRLD tribute was a beautiful and necessary moment, which brought its usual array of superstars, veterans, and on-fire newcomers.
Of course, it wouldn't be an LA celebration without YG putting on for his city. The Bompton rapper honored his good friend and LA champion, Nipsey Hussle as well brought out another LA native, Roddy Ricch.
In fact, during his set, YG called out the festival for separating the RL crowd with barricades. Needless to say, once YG mentioned that fans quickly knocked down the barricades and ran towards to the stage as security guards tackled fans to the ground.
The crowd showed out for 2019 breakout stars DaBaby and Megan Thee Stallion, and vibed to L.A. locals like Tyga, DojaCat and Buddy.
Soon after, Future closed out the night with an impassioned run through his unbeatable discography.
Safe to say, Rolling Loud LA closed out one of the best decades in Hip-Hop. Thank you for some memorable moments these past five years RL and see you in 2020!